Scholastic, in partnership with Push, developed an interactive storybook starring a well meaning King whose antics result in all sorts of mishaps and adventures.
Technical know-how is only part of the equation when bringing a story to life on the web. Our creative director, Katherine Babanovsky worked with the book's writers to design and develop interesting and rich characters. Rough sketches were refined and explored until the characters took on a life of their own.
Once we had the characters, the book's illustrations were planned and executed. For maximum flexibility between digital devices, we developed the final artwork in Adobe Illustrator. This approach also reduced the amount of work required for future conversion to digital printing, through a partnership with Blurb.com.
The digital flip-book format was developed by our technical team and a main priority was building a system that allowed for flexible page layouts. Pages flipped realistically, characters were expertly animated, and readers could interact with the book's scenes.
The project was launched to select groups around the country, where Scholastic and Push conducted focus groups to test and improve the initiative. A move from Flash to HTML5 is also in the works, as Push and Scholastic continue to improve the technology.